Space Force Guardians: Wardrobe Malfunction?
Ep. 78

Space Force Guardians: Wardrobe Malfunction?

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Episode description

An AI-generated Space Force uniform posted on Truth Social explicitly credits Starship Troopers as design inspiration. We trace the high-cost absurdity, institutional friction, and 90-year aesthetic lineage behind a viral post that mistook anti-fascist film satire for an aspirational dress code.

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0:00

So there's a an image. It went up on Truth Social in September of twenty twenty six,

0:06

the year of our Lord, from the account of the sitting president

0:09

of the United States, and it shows a next generation Space Force uniform.

0:14

Black, grey, high collar,

0:18

and down in the corner of this thing,

0:20

like a designer's mood board, there's a label that says design

0:26

inspiration. And what it credits in writing on project.

0:29

Purpose is quote, the discipline and functionality of the Starship Trooper uniform.

0:36

Starship Troopers, the 1997 film.

0:39

The one Paul Verhoven made after growing up in Nazi occupied Hague,

0:46

where his family moved in nineteen forty three when he was five years old.

0:50

No one where the costumes were sort of built ~ was

0:56

Unaware that this was Nazi propaganda aesthetics on purpose,

1:00

as like a joke, at the expense of exactly this kind of guy.

1:04

The one where Neil Patrick Harris shows up in an SS officer's coat

1:08

and the crew reportedly starts calling him Doogie Himmler.

1:12

That is the cited inspiration in the design notes of a real proposed uniform

1:17

for a real branch of the American military that this same sitting president signed

1:23

into law in twenty nineteen.

1:25

Now here's what you want to sort of reach for an easy explanation,

1:30

and and I'm not gonna do that because the easy explanation is that somebody

1:33

in the White House social media shop got a cute AI image,

1:38

didn't really know the movie or whatever,

1:40

fine, except the label is the whole problem.

1:43

Nobody actually writes design inspiration and then names a movie.

1:48

Like that's a

1:49

Person who watched Starship troopers saw the black uniform

1:52

and the propaganda newsreels and the new recruiting slogans and came away thinking,

1:56

strong look, aspirational, let's get some.

1:59

And that's not even the strangest part.

2:01

The strangest part is that the Space Force already has uniforms,

2:04

like real ones. There's a document called SPFI 362903,

2:08

issued in January 2026. It's a dark blue jacket,

2:12

silver buttons, gray pants, mandatory purchase for personnel transferring in.

2:17

Two hundred to four hundred dollars out of pocket.

2:19

And there was a wear test. General Chance Saltzman put on the all black mess dress

2:24

himself at the Air Force Weapons School graduation in Las Vegas

2:28

on June twenty third, twenty twenty six.

2:30

Years of Guardian feedback, an actual process run by the actual service.

2:36

And then a picture generated by a machine showed up on a website and made

2:42

all of that look optional.

2:44

So the question I want to chase is not whether the president understands satire.

2:47

He doesn't. We can stipulate that from the get go.

2:51

The question is what happens to an institution when its identity gets decided

2:56

by a guy who's good at scrolling?

2:58

And how do you end up wearing the costume from a movie that was made to make

3:03

fun of you?

3:20

This is the overlap, Will. ~ I've been waiting to talk to you about this

3:24

one all week.

3:25

And I've been watching Starship Troopers on repeat,

3:27

so which is the strangest sentence I've said in a while,

3:31

but I did it for you, buddy.

3:33

Right, that's love. So here here's what's in this episode,

3:37

right? In September of this year,

3:39

the president posted an AI generated Space Force uniform that credits

3:43

in its own design notes a movie made specifically to mock people

3:47

who like uniforms like that. And we're gonna follow that all the

3:52

way down because the paper trail on that black uniform goes somewhere kind

3:57

of bleak and somewhere mostly funny all at the same time.

4:01

And just to say it up front, the interesting part here isn't the gaff.

4:05

Everyone got the gaff. The gaff was in every outlet in about six hours.

4:09

So Adam Kinzinger, Jonah Goldberg,

4:12

both of them Republicans of various vintages,

4:14

both of them dunking. ~ Derek Guy,

4:17

the menswear guy wearing in ~ weighing in,

4:19

sorry, wearing in. ~ that's the easy layer.

4:23

Right. And and the dunk is fun,

4:24

but it's not like information.

4:27

No, the information is that the black uniform in that movie was not invented

4:30

by a custom department in 1997.

4:32

It was rather designed in 1932 by two men who we can name here,

4:38

Karl Diebitsch, a painter, and Walter Heck,

4:41

a graphic designer, who also drew the SS double lightning bolt insignia

4:45

in nineteen twenty nine. So, you know,

4:47

there's his portfolio. They were doing brand identity.

4:50

And the company that manufactured what they drew in Metzingen,

4:53

Germany, was one they may have may have heard of.

4:56

~ by the name of Hugo Boss.

4:59

The suits Hugo Boss

5:01

Which by the war years was running those factories on forced labor.

5:05

So by the end of this, you will know the names of the two guys who actually drew

5:08

the thing, the president graphic in two moves basically is copying.

5:14

You'll know what the real Space Force uniform costs a guardian out of pocket

5:19

and who ordered it. You'll know w what the June 2025 tank parade ran in its range,

5:25

25 to 45 million, and you'll know that six in ten American adults told AP N

5:31

O R C they didn't want it. You'll know

5:34

what the Department of War rename costs and that number is the least funny thing

5:38

in this episode.

5:39

And you'll know one thing I haven't seen anybody say out loud in the coverage,

5:42

which is that this post didn't just misread the purpose or the intent of the movie,

5:46

it stepped on a live, in progress,

5:48

wear tested uniform program that the Space Force's own chief was walking around

5:52

Las Vegas in three months earlier.

5:54

That's a bureaucracy that did its homework here.

5:57

Nobody's talking about them.

5:59

Well nobody ever talks about them.

6:00

So yeah, let's talk about them.

6:02

So, of course, as as always, we start out with the machinery first because there

6:07

are two machines running in parallel here that are not talking to each other.

6:12

Machine one is the Space Force Uniform Program.

6:16

It's pretty boring, and and boring is the point,

6:18

right? You stand up a new entire branch of the military in 2019,

6:23

and one of the first really hard problems is what people wear.

6:26

Because

6:27

A uniform is the entire visual argument for why your service exists.

6:32

So you run wear tests, you get feedback from the people who have to like live

6:37

the thing in 200 days a year, right?

6:40

So you you iterate, and on January thirteenth through 15th,

6:44

2026, the Space Force actually issues dress guidance,

6:48

which is the SPFI 36-2903,

6:51

which formalizes the actual service dress uniform.

6:54

Dark blue jacket, silver buttons,

6:56

gray pants.

6:57

And in case you've never had any dealings with the military,

6:59

~ these are mandatory purchases.

7:02

It's not optional for you to dress like everyone else.

7:04

It's called a uniform for a reason.

7:05

and anybody who transferred into that service or started out in the space force

7:09

was estimated to pay a two hundred to four hundred dollar cost for that uniform.

7:14

And that is out of pocket.

7:15

And if you'll you'll ~ take a look at the pay grades for modern soldiers,

7:20

you'll know why we brought up why we emphasize the fact that that's out of pocket.

7:23

But that's normal for the military.

7:23

Don't you mean guardians? Guardi Space Force Guardians.

7:25

Guardians, yeah. So pardon me.

7:28

our department of war. I didn't

7:31

know if to if guardians worked for the department of war,

7:33

you know, that sounds like more of a department of defense kind of move,

7:35

but anyway. ~

7:36

We'll find out.

7:37

yeah. so but that's normal for the military,

7:40

right? And also worth remembering later because we're gonna talk about a two billion

7:44

Mr. Joshua?

7:46

Ba ba ba billion.

7:47

That's right. Sign replacement project in a minute.

7:50

And I want those two numbers in the same room.

7:52

Yeah, so the rollout started in November of twenty twenty-five.

7:55

First two recruiters, training instructors,

7:57

and senior leaders and ROTC graduates.

8:00

Optional for most guardians for now,

8:02

there's a a senior master sergeant,

8:04

Brandy Gonzalez, who is actually photographed modeling it for the announcement.

8:10

And that's the process. It's real people,

8:11

real fittings, real feedback loop,

8:13

real document with a real number on it.

8:15

In the same way that that the Army,

8:18

the Marines, you know, the the Air Force,

8:20

the Navy have done.

8:22

Generation after generation with the rollout of new uniforms.

8:25

And fast forward to June twenty-three of this year,

8:28

General Chance Salzman, Chief of Space Operations,

8:31

as we kind of touched on a little bit,

8:33

wears the very first wear test,

8:35

all black mess dress at the Air Force Weapons School graduation in Las Vegas.

8:40

Mess dress means the formal

8:41

Say that three times fast.

8:42

one, right? Yeah. I was trying to get it out once.

8:45

I'm not even

8:45

going for

8:45

Ha ha.

8:46

three. ~ but mess dress, in case you again,

8:49

in case you don't know, is the formal dress,

8:50

like it's the black tie equivalent.

8:53

The name mess may throw you off a little bit there,

8:54

but it's it's dress uniform. So the service is at that very moment actively testing

9:00

a black formal uniform through its own channels with its own people on the record.

9:04

Which is important because it means that the fact that it was black really wasn't

9:09

the whole scandal of this thing.

9:11

Right. This is not about the the shock troopers or whatever,

9:14

you know, is showing up in black and looking scary.

9:16

~ it's that black mass dress is not unusual.

9:20

Roughly half of the world's militaries wear black in the evening.

9:23

The Navy's dinner dress is functionally black.

9:25

I mean most people not most people,

9:26

but many people can't tell the difference between Navy the US Navy dressed uniform,

9:30

color navy and black. But this is not

9:32

If you're colorblind.

9:33

a case of someone it right, ~ or to varying degrees.

9:37

But this is not a case of someone inventing a a sinister color.

9:40

That's more than that.

9:42

Yeah, so the the the machine one is is running fine.

9:45

It's slow, it's expensive, it's a little dorky,

9:48

but it's functional, right? Like it's the government doing the thing government

9:52

is supposed to be doing, which is grinding through a design problem with committees

9:57

and a waterfall process until you get something that fits.

10:00

Machine two is just a guy with a phone.

10:04

Nowhere test here.

10:06

No. no fitting, no guardian feedback,

10:09

no document number. Machine two generates an image with AI and posts it,

10:14

and the image depicts a black and gray design that this service had not announced.

10:20

It does not have it in its program,

10:23

in the pipeline, and as far as anybody can tell,

10:26

nobody's ever seen it before that morning in a true social post.

10:30

Well, to be fair, you know, they have if they've seen Starship

10:32

To be fair.

10:33

Troopers if they've seen Starship Troopers,

10:35

they've seen the uniform roughly.

10:37

~ but you know, and also to be fair,

10:40

it does say incorporates the functionality of the Starship Troopers uniform,

10:44

which is hilarious to me because I never saw anything in that movie about

10:47

functionality, right? When Patrick Neopatrick Harris shows up in the black uniform,

10:51

nobody says, Wow, that's really functional.

10:53

I should get me one of those. but anyway.

10:54

We talk about those details a little later actually.

10:57

Yeah.

10:58

So let's be pedantic about why this matters institutionally,

11:00

because this is the part that gets lost when the story becomes a joke about a movie.

11:04

there's a chain of authority for what an American service member wears,

11:07

right? It runs through the service chief,

11:10

through the dress and appearance boards,

11:12

through the guidance documents.

11:14

Saltzman owns all of that. It's one of the few genuine prerogatives

11:18

a service chief has.

11:19

And it was overruled by a retweet,

11:22

like a an executive tweet, if you will.

11:24

Yes, and nobody in the chain can say anything about it because

11:26

the person who ordered it happens to be the commander in chief.

11:29

So you get this silence where the institution just sort of stands there like,

11:33

okay, what do I do now?

11:34

So let's talk about this image itself,

11:37

because the design inspiration label is doing something specific here.

11:42

That's not the language of a military procurement document,

11:47

right? That's the language of a pitch deck.

11:49

It's a PowerPoint slide, somebody made like a mood board.

11:54

Board for National Armed Service.

11:56

The thing about a mood board though is that it tells you what the maker thought

11:59

was cool. That's like the whole purpose.

12:02

So when a mood board says the discipline and functionality of the star trip stip

12:08

starship trooper uniform, we now know something true about the person

12:13

who created it. They watched that movie and the key takeaway

12:17

was discipline and functionality.

12:20

Which is, I want to note, not what that uniform does in the film.

12:23

As we talked about, the uniform of the film is not functional.

12:26

Nobody in Starship Troopers is protected by what they're wearing.

12:29

It's a running visual gag. They send teenagers in the movie against giant insects

12:35

in what amounts to a safety vest and a helmet,

12:37

and the bugs go through them like tissue paper.

12:39

Bearhoven is making fun of you for thinking the outfit is armored.

12:43

And the outfit is not armor. It's recruitment,

12:46

right? Like the their their logo,

12:48

their motto in this is service guarantees citizenship.

12:52

That is the propaganda that they're spewing out on television and newspapers,

12:55

right? It looks badass two thousand on a recruitment poster.

13:01

Correct. And the actual armor,

13:03

when you go back to the Source novel here,

13:05

which is a Heinlein novel from nineteen fifty nine,

13:08

their actual armor in the the novel is a exoskeleton suit like a big mech,

13:14

like from Alien or something. mobile infantry.

13:15

Like actually cool.

13:17

Yeah, actually cool. ~ although I didn't have to visualize this,

13:20

so that helps a little bit when you're in nineteen fifty nine.

13:22

But also being that much closer to World War Two,

13:25

I think everybody knew what his inspiration would be drawing from if

13:27

he had drawn those. Anyway.

13:30

~ Verhoeven deliberately so well in addition to the exoskeleton suits they've

13:35

got mobile infantry, jump jets,

13:37

all the latest tech. Verhoeven deliberately took the cool suits out.

13:41

he read the book and decided the politics were ruled by military elite,

13:45

dressed up as adventure, and made a movie where the soldiers wear stylish

13:48

but non functional play clothes and then get shredded on the battlefield.

13:52

So the design inspiration credit is citing the least functional uniform

13:57

in science fiction for its actual functionality.

14:02

Deliberately non functional, yes.

14:04

So that's that's pretty damn funny.

14:05

I and I wanna give that its moment.

14:07

Take a moment.

14:10

So so here's here's the the the mechanism question,

14:13

right? Does this image actually become a uniform?

14:17

Because there's a version of it where it's a a Tuesday,

14:21

right? It's content and it evaporates by Friday.

14:25

The Gish Gallop, like last week's episode about flooding the field

14:28

and and filling it with bullshit.

14:30

There's a version where somebody at the Pentagon reads it as an executive order,

14:35

though.

14:35

And based on our last eighteen months of experience,

14:38

which version would you bet on?

14:40

So that's the thing. Look at the pattern of how decision has moved

14:43

in this administration. June 14th,

14:46

2025, a military parade in Washington for the Army's 250th anniversary,

14:51

which just so happens to fall on the president's 79th birthday.

14:55

Right? Roughly 6,600 soldiers,

14:58

24 M1 Abrams tanks rolling down Constitution Avenue.

15:03

And six and ten adults in the AP North Pole,

15:07

~ opposing it.

15:09

Right. So which for you math nerds is a sixty percent disapproval rating.

15:13

And it happened anyway. And it cost somewhere somewhere between twenty five

15:19

and forty five million dollars,

15:21

which I think is a purposeful range so wide that it actually tells

15:26

you nobody was counting the beans in the bean counter area.

15:31

Are there beam counters left in the administration?

15:33

~

15:34

they're counting something.

15:35

Well the tanks needed metal plates on the road,

15:37

by the way, because Abram's tanks are not meant to drive on on asphalt.

15:41

Surprise, surprise. ~ and they'll tear it up.

15:44

So I'm sure that's a real line item somewhere.

15:47

There's still a line item because apparently it had to

15:49

be repaired afterwards because of how much it had been torn up.

15:53

So then, fast forward a little to september fifth,

15:56

twenty twenty five, executive order renaming the Department of Defense

16:00

to the Department of War. And Pentagon workers started pulling the sign lettering

16:06

on the exact same day.

16:09

Somebody probably advised them ahead of time,

16:11

I'm imagining. They didn't just show up to work and say,

16:12

I think I'll take down the defense part of the Department of Defense.

16:15

Sign. But that tells you the sequencing,

16:17

right? The order is signed and the maintenance crew is on a ladder with

16:20

a pry bar before anybody's done any costing analysis on it.

16:23

So whatever whatever the

16:24

And the cost

16:24

Office of Congressional Budget or Congressional Budget Office does.

16:27

No, never mind. Go ahead. Yeah.

16:29

They don't CBO doesn't do anything anymore.

16:30

It

16:32

just it signs the checks. The cost estimates

16:34

Right.

16:35

actually for that that whole name change,

16:38

by the way, are have run from about ten million to two bi billion,

16:44

depending on whether you're reading

16:45

Talk about a range.

16:46

the the Congressional Budget Office or you know the National Broadcasting Service.

16:51

That is not an estimate range.

16:52

That is a 200 200x spread. That is two different organizations answering

16:57

two different questions and nobody in the middle reconciling them.

16:59

Because the $10 million is signage and letterhead and the two billion

17:03

is every contract, every legal instrument,

17:06

every treaty reference, every uniform patch,

17:08

every email domain, every piece of software with a hard-coded department name

17:12

on it across an organization with roughly three million people attached to it.

17:17

And that's again the mechanism.

17:19

That's the whole flabby, coughing,

17:21

smog generating engine in one gesture.

17:25

A decision gets made as an aesthetic,

17:28

announced like a spectacle, and then the institution just eats the cost

17:33

of making that brand change real.

17:36

Nobody prices it out first, because putting a price tag on it would kind

17:40

of spoil the moment.

17:42

And the Space Force uniform graphic is then the same motion at a smaller scale.

17:46

Someone made an image. If it becomes policy,

17:49

the Space Force absorbs a redesign it didn't ask for,

17:51

on top of the one it just finished.

17:53

If it doesn't become policy, then the president of the US publicly overwrote

17:57

his own service chief for content,

17:59

and everyone agrees to pretend that it didn't happen.

18:01

Now both possible outcomes actually cost us.

18:04

One costs money and one costs the idea that the chain

18:10

of command actually means anything.

18:14

So who's holding the bag on this one?

18:15

Let's do the people. And I want to start with the guy who has

18:18

the strangest position in the whole story,

18:19

which is Paul Verhoven.

18:21

The most vindicated man in Hollywood right now.

18:24

The most vindicated and possibly the least happy about it.

18:27

Here's his situation. 1943,

18:30

he's five years old. His family moves to The Hague,

18:33

which is under Nazi occupation.

18:35

He has said directly that this is the biographical source of the fascist imagery

18:39

in his films. Not an influence.

18:41

The source. He grew up watching German soldiers in the street,

18:46

and then he became a filmmaker whose recurring subject is how appealing that looks

18:49

from the outside.

18:50

And he creates starship troopers as a trap.

18:53

He builds it as a trap, technically,

18:55

sure. He casts it like a Lenny Raf Riefenstahl film.

18:59

Beautiful blonde people, symmetrical,

19:01

glowing, Casper Van Deen at his peak.

19:04

Denise Richards, Dina Meyer,

19:07

Patrick Muldoon. He shoots the propaganda news reels in a Riefenstahl grammar.

19:12

Puts Nil Patrick Harris in a coat so close to an SS officer's uniform that

19:15

the crew starts calling him Doogie Himmler.

19:18

On set. You can actually look that up on IMDb.

19:19

Hm. Monset.

19:21

Yeah. The casting crew, they got the joke.

19:24

The critics unfortunately did not.

19:26

So in 1997, the film comes out,

19:28

and Janet Maslin in the New York Times and Roger Ebert both essentially read

19:32

it as the thing it was mocking.

19:33

Ebert, who I I love or respect the guy as a critic,

19:37

was as good a reader of film as any America's produced,

19:39

took it as an empty brutal spectacle.

19:42

And Verhoeven's line about the whole thing,

19:44

which is the most devastating six words in this episode,

19:46

is no one saw it at the time.

19:49

And the truth is it it underperformed with adult audiences and it cleaned

19:54

up with teenage boys, becoming somewhat of a cult classic.

19:59

I can't imagine why, but what which is the joke inside the joke?

20:02

The satire of military recruitment propaganda became successful military recruitment

20:07

recruitment propaganda for fifteen year olds.

20:09

It played straight to the exact demographic it was warning about.

20:12

So I actually I I saw this movie when I was thirteen,

20:15

right? In nineteen ninety-seven I was thirteen years old and I thought

20:18

the uniforms were cool. I did.

20:20

~ I I mean, I was not doing ~ like a

20:22

The whole movie was cool.

20:23

it was. I was not doing like a critical reading of Riefenstahl,

20:27

right? I was watching Neil Patrick Harris look sharp and thinking,

20:31

damn. But even then I thought it was funny.

20:35

Everyone did.

20:36

Everyone who got it. And that's Verhoven's point,

20:39

right? And it took me a long time to realize this as an adult.

20:42

So I want to hold a little grace for the 13-year-olds like me who missed it,

20:47

like little baby Gerbil, Stephen Miller,

20:49

or the 51-year-old like Donald Trump,

20:52

who even then didn't have enough hair to catch the joke going right over

20:56

the top of his head.

20:57

So I wanna hold zero grace, however,

21:00

for the White House communications office in twenty twenty six.

21:04

Boy, if there was ever a more a worse misnomer.

21:06

Because the difference is in the label.

21:08

A teenager thinks that looking that the code looks cool is the mechanism working

21:13

as designed. The mechanism is supposed to catch you.

21:15

Writing design inspiration on a slide and sending it out from the office

21:18

of the president is not getting caught.

21:20

That's endorsing it in writing after twenty-nine years of people explaining

21:24

the joke.

21:24

Gross. Nineteen ninety seven was almost thirty years ago.

21:28

Blah. Twenty

21:30

Yeah.

21:30

nine years of of think pieces.

21:32

There is a cottage industry.

21:35

There are dissertations. You can get a degree in this now.

21:38

And so Verhoeven's outcome in september twenty twenty six is that

21:41

a sitting American president promoted a uniform whose own design notes,

21:46

sorry, his own design notes cite the anti fascist parody costume he built

21:50

to warn people. That's the outcome.

21:53

He set a trap twenty nine years ago and the president of the US walked into

21:56

it holding a mood board.

21:58

Okay, so who else's back is this actually falling on?

22:02

Because Verhoeven is fine. Verhoven's right,

22:05

he's got like a a cool story to tell at parties now.

22:08

But who actually pays for this gap?

22:11

Well, it seems like Chance Saltzman pays pretty directly.

22:14

Like this is where it gets less funny.

22:16

Saltzman is chief of space operations.

22:18

He oversaw a multi year uniform program built on guardian wear test feedback,

22:22

which means this is what the people who are actually going to be wearing

22:24

the uniform say about it. it's the correct way to do it,

22:28

right? He personally wore the black mess dress in june twenty twenty

22:31

six at graduation in public as part of formal wear testing.

22:35

He did his job the way his job is designed to be done.

22:38

Right. And then three months later,

22:41

an AI slot picture makes the whole thing just look like a suggestion.

22:45

And Saltzman can't say anything.

22:47

That's the cost. Not money. He can't hold a press conference and

22:52

say the president has no role in this.

22:53

He can't correct the record because the record belongs to his boss.

22:56

So the cost to Saltzman is the difference between having authority

23:00

and having the appearance of authority,

23:01

and that is a cost paid in silence.

23:04

Which is why nobody's covering it.

23:05

Except us.

23:06

There's

23:07

right, today. There's there's

23:09

Mm-hmm.

23:10

someone else here too, so David Madsen,

23:13

apparently a design lead connected to the mess dress work.

23:18

Right, and that's a person whose actual craft is being compared unfavorably

23:22

and in public to an image an LLM made in four seconds for three gallons of water.

23:26

If you've ever done skilled work and had it overruled by somebody something

23:30

a boss saw and liked, you know that specific feeling.

23:33

Multiply it by the entire US military and put it on the news.

23:36

Then there's also Master Sergeant Brandy Gonzalez,

23:39

who stood there and modeled the real one in photographs in a magazine.

23:44

Like

23:46

For the

23:46

November 2025 rollout. Caution here because I don't know what she thinks about

23:51

any of this, and the article doesn't cover a sourced quote.

23:53

What I can say is that she's the human face of the uniform that exists,

23:57

and there's now a competing uniform that doesn't exist,

24:00

promoted from a higher altitude,

24:01

which she has nothing to do with.

24:03

And modeled by a man on the mood board.

24:06

And then

24:07

Course.

24:07

the actual Space Force Guardians,

24:10

the rank and file. Who are the actual ones with a mandatory purchase requirement

24:16

of two hundred to four hundred dollars if they're transferring into

24:19

the Space Force from another armed service?

24:22

Right, and that's where the line in the sand is drawn for the money.

24:24

I mean the people at the bottom of this pay in cash for their clothes.

24:27

That's how it works. That's how it's always worked.

24:30

There's a uniform allowance and it doesn't always cover it and

24:32

you eat the difference. So when the aesthetic changes from the top on a whim with

24:36

no process, the question every enlisted person in America immediately asks

24:39

is Am I buying this twice?

24:41

Do I own two coats now?

24:44

Well to date nobody has answered that because there's nothing to answer.

24:47

There's no program. There's an AI slot post.

24:51

So circling back though, ~ we brought up Hugo Boss in the intro,

24:54

so we should probably finish that part of it out.

24:57

Go for it.

24:59

1929, Walter Heck, graphic designer.

25:02

He draws the SS double ~ sea Gruna,

25:06

the two lightning boats we talked about earlier.

25:08

I'm sure you've seen it tattooed on Pete Heggseth's body somewhere.

25:11

1932, Heck and Carl Diebitsch.

25:15

Diebitsch, that's the best way I can spell it.

25:19

D-I-E-B-I-T-S-C-H.

25:22

He's a painter, right? ~ he becomes an SS Oba Fjora co-design.

25:29

And i the all-black SS uniform is co-designed by him.

25:33

So two professional clothing designers,

25:37

not like the kind that Tim Gunn would be like designers,

25:40

designers, doing a branding exercise for the actual Nazis.

25:45

And the manufacturing goes to Hugo Boss's company in Metzingen,

25:50

which is also produced SA uniforms and Hitler youth uniforms and

25:55

During the war ran both of those factories essentially on slave labor.

26:00

There's a portfolio nobody wants.

26:01

So the actual human cost at the bottom of this aesthetic lineage,

26:05

the very first time, was people conscripted into sewing rooms to produce

26:09

the clothes that made the men who conscrip conscripted them to look magnificent,

26:12

right? So you're making your captors look better by sewing them fancy new clothes.

26:17

Right. And that's that's the thing about a product design,

26:20

right? Like somebody has to make it.

26:22

Somebody sits at a sewing machine or sits at a plate factory or whatever

26:26

and like they have to produce these shitty goods.

26:29

And Debich's other job, which also was also very deranged,

26:33

was running the SS Porcelain Works at Alec.

26:36

He designed dinnerware. Same guy,

26:39

same eye, same project. Make this beautiful so people want to be near it.

26:43

So the chain is Heck and Debitch in nineteen thirty two,

26:46

manufactured by Hugo Boss on slave labor,

26:50

absorbed into film iconography for fifty years,

26:54

weaponized as satire by a man who watched the originals march past his house

26:59

as a child in nineteen forty three,

27:00

and then in September twenty twenty six pulled off the shelf by

27:05

an AI image generator and captioned with discipline and functionality.

27:10

Four steps.

27:12

Four steps and one of them is a joke,

27:15

and everybody somehow skipped the joke.

27:18

Alright, so I think there are three things in this story that don't hold up,

27:21

and one of them is is ours.

27:24

Start with ours.

27:26

So ours is going to be the the word fascist,

27:29

right? We all have heard it as a descriptor about this administration,

27:34

these this president, all of these elected leaders,

27:35

but this uniform specifically.

27:38

And I want to be careful because a black uniform is not a political ideology.

27:44

The salon headline said the uniforms,

27:47

quote, scream fascist supervillain,

27:49

which is fine. I mean it's funny.

27:51

And it's super accurate as like vibe criticism.

27:54

But a coat is just a coat, right?

27:56

Italy's ~ carabinieri, they look incredible if you've checked out their uniforms,

28:00

and and Italy is a parliamentary democracy.

28:03

So if our claim is that the aesthetic is the danger,

28:07

then our claim is pretty weak,

28:09

and somebody smarter than us will pull it apart in about 30 seconds.

28:12

I mostly agree, and here's how I see it.

28:14

The uniform isn't the offense.

28:16

The uniform is diagnostic. The question a uniform answers,

28:20

which is what does this institution want you to feel when you see us?

28:22

And Debitch and Heck had a very specific answer in nineteen thirty two,

28:26

which is they wanted to mess their pants.

28:29

Fear plus envy in the same glance.

28:31

The combination is the design brief,

28:33

and that's what the black was for.

28:36

Right. Fear plus envy. Like mean girls without the glitz and the glamour

28:42

and the makeup.

28:43

Well every day we wear black. Right?

28:45

Get it? 'Cause on Penn Wednesdays they wear pink.

28:46

Hmm. Took me a second, I was like,

28:48

what kind of accent is that?

28:50

Alright. You want the population?

28:52

They all want me to wear

28:53

the black clothings.

28:55

On every day. Alright, you want the you want the population

28:57

Alright, enough of that.

28:59

frightened of you. Yeah, let's ~ Yeah.

29:02

you want the population frightened of you and simultaneously wishing they were you.

29:06

That's what makes it work as recruitment,

29:07

right? 'Cause Verhoven understood that so precisely that he reproduced

29:12

the whole apparatus. And twenty nine years of teenage boys wanting

29:15

the code proves he nailed it.

29:17

So the graphic kind of just tells us the vibe.

29:20

Well, somebody in that building wants the American military to produce fear plus

29:23

envy. Somebody in that building.

29:25

And

29:26

Mm-hmm.

29:26

reached for the most efficient known template for it and cited their source,

29:30

which is unusually helpful of them.

29:31

Sure, but they forgot the peer review.

29:34

Anyway, second thing that doesn't add up,

29:37

the stated justification, discipline,

29:40

and functionality.

29:42

Which we've established is false at least on the functionality part.

29:45

So fifty percent that's an F, right?

29:49

And the American grading system.

29:50

But I hear the the Asian grading system is a lot harder.

29:54

So let's ask what would have to be true for that sentence to make sense,

30:00

right? You'd need the Starship Troopers uniform to be a functional garment.

30:05

It isn't. It never was. It's a costume built to look good on camera

30:09

and fail on screen while the cameras are rolling.

30:12

You need this movie to be.

30:15

presenting that military as disciplined in a way that you'd admire.

30:19

But it presents them as disciplined the way like a cult is disciplined,

30:24

which is the point of the scene where they all cheer while a guy gets executed

30:29

on live reality television.

30:31

And there's a recruitment ad in the film that ends with children stomping insects

30:35

while an adult says, Everyone's doing their part,

30:37

are you?

30:38

So for discipline and functionality to be an honest take,

30:41

you'd have to actually have watched the movie with the sound off.

30:44

Which and I say this with sincerity is my leading theory.

30:49

My theory is that nobody watched it at all.

30:51

My theory is that somebody typed a prompt.

30:53

Well, mm, what do you mean by that?

30:55

Like, spell it out.

30:57

Here's what I think happened, and I want to flag clearly that this is inference,

31:00

not documented. It's an AI slot,

31:02

so the process was somebody wanted a cool future uniform.

31:05

They typed a description into an image model,

31:08

and the fastest way to get a cool future uniform out of an image model is

31:11

to name a movie. You write in the style of Starship Troopers,

31:14

because the model has seen 10,000 stills from it.

31:17

Then the model returns something and someone builds a slide around it,

31:20

and the design inspiration line is just the prompt cleaned up and given a font.

31:25

Yeah, that's worse, but not I I mean,

31:28

not far off from where I think the average AI user is right now in terms

31:33

of prompt mechanics and prompt engineering.

31:35

Right, but for the administration it's much worse because it means nobody vibe

31:39

checked it at all. There was no meeting,

31:40

nobody said we want fear plus envy.

31:42

Somebody wanted a picture, the picture needed a reference and

31:45

the reference was whatever the closest to hand was closest to hand

31:48

in the model's memory.

31:50

Yeah, I guess ~ what's closest to hand when the request is make

31:53

the space soldiers look scary,

31:55

right, is ninety years of imagery descended from two guys who just

32:00

so happened to work for the Nazis in nineteen thirty two.

32:03

Right, that's the mechanism. The model isn't being fascist,

32:06

the model's being average. It's giving you the statistical center

32:10

of imposing military uniform as rendered across everything humans have ever

32:14

put on film, and the statistical center of that data set is downstream

32:18

of Heck and Debitch because they were extraordinarily good at their jobs,

32:22

and everyone's been copying them since.

32:24

So the danger isn't that a machine has politics.

32:28

Not in this case. In fact, in this case the dis the danger is that

32:31

it doesn't have politics. It has an average,

32:33

and the average is contaminated.

32:35

If you use it without knowing anything,

32:37

you inherit the contamination and put it on a slide.

32:39

Yeah, I think I'll go f one further and say that the part that actually concerns

32:43

me about how this stuff is is sort of getting used in government,

32:47

and it's not really the whole like people usually worry about kind of thing.

32:52

Everyone's braced for AI to make something up.

32:55

Fine, right? Like that's that's manageable.

32:57

You check it, you c we call it guardrails or or grounding,

33:00

right, in the in the computer tech space.

33:03

But what I don't actually see anyone braced for is the AI giving you the most

33:08

conventional possible answer, like literally statistically,

33:12

visually average. Just as like a fresh idea and and nobody in the room having enough

33:19

history to recognize where that statistical average came from.

33:23

Because it looks new.

33:24

Well the timestamp is new, right?

33:25

Because it was generated four seconds ago.

33:27

But it's a ninety four year old design.

33:30

And it arrives with a con a confidence that a human designer wouldn't have,

33:33

right? Nobody would put this out there as their work and be proud of it.

33:36

A human costume designer in nineteen ninety seven knew exactly what he was quoting.

33:40

That was the job. The model doesn't know it's quoting.

33:44

Yeah. Third thing that doesn't add up and this one's just a straight missing number.

33:48

Like what does this actually cost us in the long run?

33:51

No idea.

33:52

Well, you have no idea yet. But that's not an oversight.

33:57

I mean, that's just the way Republicans have worked for years.

33:59

Look at the pattern of the numbers we already have,

34:03

right? The parade twenty five to forty five million.

34:05

That's a twenty million dollar uncertainty band,

34:08

right? For an event that already happened.

34:11

It's not like we can unspend it,

34:12

right? We renamed the Department of War ten million to two billion dollars.

34:17

Those are I don't know, ~ with dollar signs attached.

34:21

Just like the Lake Ontario to Lake America and and Gulf of Mexico

34:27

to Gulf of America and now apparently New Mexico to New America.

34:31

I it's so it's so mind boggling if we're being honest.

34:37

But

34:37

And

34:38

yeah. And in each of these

34:39

No, it's fine.

34:39

cases the announcement the announcement comes before the accounting

34:42

by a wide margin. September fifth,

34:44

twenty twenty five, order signed,

34:46

letters coming off the resolute desk that afternoon.

34:49

So when a uniform pick, right,

34:51

goes up with no program, no wear test,

34:53

no number, the only honest look at this is that the number is going

34:57

to be produced later by whoever gets stuck putting it into place.

35:00

And the range will be embarrassing for all of us because we pay those with

35:04

our tax dollars.

35:06

And here's what none of us know at this point.

35:07

nobody outside the administration knows.

35:09

We don't know if this becomes real.

35:11

We don't know whether there's a follow-up memo.

35:14

The research we did didn't have one.

35:15

~ it's possible that this is a post that dies as a post,

35:19

right? In six months the SPFI thirty six dash two nine three uniform

35:23

is the only uniform in the graphic is a trivia answer.

35:26

think I'd rather it be the inscription on the tombstone of this administration.

35:29

How about you?

35:30

I'd take that outcome. But I'd note that we survived because the decision

35:33

was too dumb to implement. It's not a governing structure anyone should

35:36

be comfortable relying on.

35:38

Haha I would agree with that. So here's what I think this is really about,

35:41

and I think the movie stuff is both a gift and I think the movie stuff

35:47

is also a distraction at the same.

35:49

In the familiar words of our former pr press secretary,

35:52

both things can be true at the same time.

35:54

Right. A uniform is a promise,

35:57

right? It's it's the ethical content of it.

36:00

When you put a person in a uniform,

36:02

the institution is saying two things at one time.

36:05

This person acts on our authority,

36:07

and this person is accountable to us,

36:10

which is a claim of both legitimacy and a claim of restraint

36:16

in the same exact uniform. That's why

36:20

An unmarked goon with tactical gear covering his face with a with a sock puppet

36:25

and no name on his his badge or his uniform is really scary.

36:31

So much more so than a police officer in a uniform with a name and

36:34

a badge number and a business card that they can actually hand you.

36:37

And this one tells you that the consequences belong to a mood board.

36:42

Right. Because the space uniform that does exist,

36:45

that the SPF thirty six twenty nine three,

36:47

I think we should we should come up with an easier name for it.

36:49

That's just it's SPFI

36:51

Mm-hmm.

36:51

thirty six dash two nine zero three.

36:53

But that's how I mean that's how not far along they were in

36:58

the uniform selection process.

36:59

It just still has a classification number,

37:01

right? But it was a promise made by an institution.

37:05

And it came out of a process with names on it.

37:08

Saltzman signed off and and Guardians have

37:10

Tested this so far, Brandy Gonzalez stood there and modeled it in November of 2025.

37:15

That is boring, but it's legitimate,

37:18

right? And it's also accountable to us as the people who are paying

37:22

for these uniforms and paying for these armed services.

37:24

The graphic itself is a promise made by nobody,

37:29

right? There's no signature, there's no board,

37:31

there's no process. And the design credit really goes to just kind of a funny movie.

37:37

And I think that's what actually unsettled people this week.

37:39

It's not the black uniform, it's the unaccountability of it.

37:41

You look at that image and there's nothing behind it.

37:43

It's an outfit for a military with no institution attached.

37:47

Right. So look, we don't really have anything for you to pay attention to this time,

37:51

right? We don't have like a list of things that you should do,

37:54

not including calling your senator.

37:56

Nothing that caught us off guard or anything that we keep coming back

38:01

to because this is all starting to feel like just a giant joke.

38:04

We wanted to be a little lighthearted this week and,

38:07

you know, point at the big stupid shit coming out of Washington

38:10

and hopefully laugh along with you without getting too serious.

38:14

Hence the terrible German accent.

38:16

Right.

38:17

we aren't great at that because we like the history and when you're looking

38:20

at the parallels between current dark times and relating them to the past dark ages,

38:24

it can sometimes feel all too serious.

38:27

Yeah, I think we're both a little guilty of that.

38:29

Did any of you know in our audience that servicemen and women had to

38:32

buy their own work uniforms? Joshua,

38:33

did you know that?

38:34

Well, I think I vaguely remember something about that because there is an allowance,

38:39

right? Like you get an I think and I think it's just like one.

38:41

You know, and I think you have you get one in so many amounts of time.

38:45

But if you're if you're enlisted full time,

38:47

like you need to wash them because they're gonna get dirty

38:50

Exactly.

38:50

in the same way that you have,

38:52

you know, a couple of suits. ~ if you were working in an office.

38:55

I is that what people do? I don't work in an office anymore.

38:57

D do people show up in suits still or is it just like jeans and t shirts?

39:00

No. But y you need more than,

39:01

Some do.

39:02

you know

39:03

w one t shirt or one pair of jeans anywhere you go and so they have to

39:07

pay for those completely out of pocket.

39:09

Right. So here's our stake. We're saying that by March thirty first,

39:12

two thousand twenty seven, long after AI AGI has arrived,

39:16

~ the

39:17

Mm-hmm.

39:17

Space Force will not have adopted the black and gray design from that Truth Social

39:21

graphic as an official uniform.

39:23

And SPFI, should leave it at that,

39:27

the dark blue jacket with the silver buttons and gray pants will still

39:31

be the service's actual dress uniform of record.

39:34

We really hope this one actually dies as a true social post.

39:37

I I mean I have to be honest. But look,

39:39

if we're wrong, we will let you know and we'll say it while looking

39:43

at a photograph of an American service member a a Space Force Guardian wearing

39:48

a doogie Himmler coat.

39:50

Which I would like on the record as an outcome I would bet against.

39:53

But hey, you know,

39:53

Noted.

39:54

at least we have work one thing we have working for us is that Donald Trump hasn't

39:57

shown up by anybody's bedside at a hospital and miraculously cured them.

40:00

So some of these posts die on the vine.

40:02

N

40:02

no one has miraculously showed up at n at Donald Trump's bed at a hospital yet.

40:09

Right.

40:10

So no one has shown up yet. We're we'll we'll still wait on that.

40:13

That's why we're we're starting to

40:14

Okay.

40:14

we're trying to collect the receipts here,

40:16

right? We're gonna we're trying to make predictions and see what happens later on.

40:19

We'll include it in a another post or something like that.

40:22

So look,

40:23

Sounds good.

40:24

thanks for joining us today. You can visit us on the world wide

40:27

web at FOF.foundation, not dot com,

40:30

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40:34

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41:18

It's ~ it's basically a a pop up for,

41:21

you know, other people so that they can laugh with us.

41:24

Or cry, you know, K Sarah Sarah.

41:26

So Will, thank you for watching that movie twice,

41:29

I think you said, and thank you for being co host with me on another episode.

41:33

I do it again. So in fact I'll probably watch Stormtroopers again Stormtroopers.

41:38

Starship Troopers again tonight.

41:40

So ~ I actually might see Stormtroopers,

41:43

but maybe I'll watch Star Wars.

41:44

I

41:45

you know, it it still holds true for the graphic.

41:48

Right, which I you know, one thing we didn't talk about and I know it's

41:50

not your favorite movie, that's why I didn't bring it up before now,

41:52

but the Star Wars movie, like the Empire in Star Wars,

41:54

also has very similar uniforms to the the Nazis.

41:57

But

41:58

I thought were white.

41:59

the the stormtroopers are white,

42:00

but the the

42:01

Okay.

42:01

admin like the officers all have that sort of similar look with the

42:05

Okay. I guess they were black.

42:06

the like crisp lines and yeah.

42:07

yeah, sorry guys,

42:08

I'm not a I'm not a warzy. I'm a Trekkie,

42:11

so I I prefer, you know, space utopia over trailer park space opera.

42:16

Not a huge fan, but Will is, so.

42:19

He actually likes both, right?

42:20

Nobody's perfect, Joshua. I do.

42:21

You you're a bother. Yeah, and that's fine.

42:22

I'm both there. I'm equal opportunity fantasy.

42:23

Yep, I just not good on the

42:26

Space fantasy.

42:27

space trailer park. Anyway, ~ you guys should all watch Stormtroopers

42:32

or Starship Troopers or

42:34

Whatever, the Federation. Yes,

42:35

Super troopers if you like. Meow.

42:37

if you

42:38

not the second one. but if you could use some lighthearted humor,

42:41

because I think we all probably could.

42:43

Make sure you take care of each other.

42:45

Bye.

42:46

Bye.